Under Armour, an american sportswear company that manufactures footwear and apparel, created by Kevin Plank in 1996. They are known for their athletic, vibrant, and colorful products and the iconic logo

problem

The problem with Under Armour’s brand was that it was inconsistent and confusing, shown in their website, products, signages, and social media platforms. A company that once was in par with successful brands such as Nike, Adidas, and Lululemon has now fallen behind and is in need of a rebranding of their company.

solution

The rebanding of Under Armour’s products will be new, yet in a vintage style, a vintage aesthetic. We need Under Armour to stray away from extreme sports wear and athletics in order to stand out, so we decided to lean Under Armour to a more lifestyle brand. And lastly a throwback to the past; with all the new and modern companies right now, Under Armour will stick out, with nostalgia of the 90’s 80’s.