overview
Course: Design Strategies, Parsons School of Design
Case study: Personal professional brand
Timeline: Design Sprint, 3-4 days, 2024
Brand mood board
Color overview
Brand descriptions
Final Brand kit
problem
To create a professional brand and website portfolio that aligns with my personal identity for college and future internships
solution
through the process of creating identity name tags, personal mood boards, and different versions of my brand, it helped me to finalize my brand identity and have a clearer vision on where i wanted my website to go.
