KindDesigns is a new start up company that creates new and original 3D printed seawalls, allowing clean seas and a safe ecosystem for sea life.The innovative designs grant a non-toxic, efficient, and sustainable seawall for Miami homes.
overview
Course: Design Strategies, Parsons School of Design
Case Study: Professional Brand
Timeline: Design Sprint, 3-4 days, 2024
Brand Design/mood boards
Brand Strategy
Web Design
Customer Persona
problem
KindDesigns, an emerging startup that has focused heavily on business development rather than branding, now seeks to revamp and streamline its brand identity. With substantial investment and growing media coverage, the company aims to clearly convey its distinct value proposition in the climate tech sector: delivering a product that is not only competitively priced but also more efficient, sustainable, and visually appealing.
solution
We created a new brand kit for Kind Designs, while considering the purpose and many different features that shape the company. The brand kit allowed to create a brand identity as well as the website mockup.
